12/03/2014

Objective
The Marketing and Publicity teams from Bloomsbury Children's Publishing hosted a promotional event to provide bloggers and influencers with highlights from 2015's upcoming releases.
Strategy
To throw a promotional event and provide key bloggers and influencers with highlights from 2015's upcoming titles. By using Shindig, Bloomsbury hoped to offer a more interactive and entertaining sneak peek than the industry norm.
Results
The Bloomsbury Children's Publishing team presented their favorite titles to an audience of more than 100. Each book was previewed under two categories: "Summed up in one sentence" and "This book is awesome because...", which provided a more engaging and memorable experience.