The Last Original Idea with Alan K'necht This event will be a chance to meet Alan K’necht face-to-face, ask questions plus learn how marketing has evolved and how we can apply the lessons of the past to today’s hot trend of social media marketing. As a bonus, you’ll be able socialize with other marketing members of the audience. About The Last Original Idea The Last Original Idea is the brain child of Alan K'necht who co-wrote it with Geri Rockstein. So after years of ideas floating through his head, K'necht with the help of Rockstein put his ideas to paper. The end product is this entertaining book. The platform works best if you have a webcam but it is not required to access the chat.