Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University, with appointments in the Fuqua School of Business, the Center for Cognitive Neuroscience, and the department of Economics. As one of the foremost leaders in psychology and behavioral economics, Dr. Ariely has published his research in top economic, medical and psychology journals and is the author of Predictably Irrational (2008), The Upside of Irrationality (2010), and The (Honest) Truth About Dishonesty (2012), three bestselling general audience books about research in behavioral economics. In addition, he is a regular contributor to NPR’s All Things Considered, Harvard Business Review, Wired, the New York Times, and various other media outlets. Dr. Ariely's research focuses on how people actually behave, rather than how they would behave if they were completely rational beings. In this lecture, he will explore some of the topics that he covers in his most recent book, The (Honest) Truth About Dishonesty, which articulates many of the findings of his clever and unintuitive experiments on cheating. Ariely offers a critique of the economic Simple Model of Rational Crime and presents his own explanation of moral decision making, one that takes into account important factors like what we think our friends are doing and how wrong the crime feels, often in terms of our ability to tell ourselves grand stories that rationalize our actions. Perhaps most interestingly, he suggests how we can view ourselves as honorable people while at the same time slipping our sticky fingers into the cookie jar.