12/19/2013

Objective
To educate the audience on what to expect with Obamacare, while also driving ticket sales for the Forbes Health Care Summit.
Strategy
Two weeks prior to the Forbes Health Care Summit, Forbes invited the general public to participate in an online Town Hall. The meeting featured a debate between Forbes Editor Avik Roy and Forbes most popular left wing pundit, Rick Unger.
Results
Forbes was able to shed light on upcoming change in healthcare to hundreds of audience members, both loyal and new. 20 audience members asked questions that were answered in front of the audience. Forbes was able to follow up with all participants and invite them to the Forbes Health Care Summit.