"The X-Files" star and author Gillian Anderson created buzz surrounding her new book "A Vision Of Fire" by hosting a Q&A session with a select group of fans who won a call to action sweepstakes.
A sweepstakes was launched by Simon & Schuster where fans qualified by liking and sharing Gillian's book cover image while using the #VisionofFire hashtag. Over 1k fans participated, building buzz for the release of Gillian's new book.
20 lucky winners were given the opportunity to interact with Gillian face-to-face on Shindig, while several hundred others logged in to learn about her book, inspirations and upcoming projects.