02/13/2014

Objective
To enhance the $5000/year subscription for Jim Cramer's exclusive Chairman's Club, inspire fans to engage with his online properties, buy Jim's new book and evangelize within their own communities.
Strategy
A sweepstakes was launched where book purchasers were entered to win an exclusive interactive online investment advice event hosted by Jim, powered by Shindig.
Results
A powerful jolt to the traditional rollout. Thousands of books were purchased, dormant followers were converted into active evangelists and there was an abundance of social media shares and new fans.