Popular YouTube gamer NoughtPointFourLive wanted a more engaging way to interact with his 500,000 subscribers aside from social media.
Fred shared the URL for his impromptu Shindigs on YouTube just an hour before each event began. During these “can’t miss” events, Nought gave away codes for GTA V unlockable items and even awarded cash prizes for winners of his Quiz Night.
The community built around Nought’s YouTube channel was able to interact face-to-face with each other as well as their video game idol. With very limited promotional tactics, over 500 fans attended.