11/15/2013

Objective
The Atlantic teamed with Shindig for The Atlantic's interactive and live online author talk series, featuring National Book Award finalists in discussion with their editors. The event included such notables as George Packer, Wendy Lower and Jill Lepore.
Strategy
To build buzz and drive sales for Wendy Lower's new book, as well as increase awareness and participation in The Atlantic's interactive online author talk series.
Results
The Atlantic's Jennie Rothenberg Gritz led an online discussion with Wendy Lower focused on "Hitler's Furies". Almost 50 audience members convened to ask Lower and Gritz questions via live video or text.