09/14/2020

Content

West Point wanted to help its passionate alums to enjoy the start of the Army Football season despite not being able to convene in person due to COVID, so they employed Shindig for their opening day Tailgate and watch party. While watching the game on their TVs, alums tuned in to the virtual tailgate experience on Shindig where they could mingle, socialize and share with one another. Organizers offered other updates on topics of interest for alumni as well as engaged all in trivia contests and other icebreaker activities. 100s of alums participated and shared the experience -- their showing of support was undoubtedly a decisive factor in the decisive 42-0 victory over Middle Tennessee State.

Objective
Convene West Point alumni virtually for an opening day tailgate and watch party supporting the Army Football Team.
Strategy
Use the Shindig platform to create an engaging virtual environment for alums to connect, socialize, participate in raffles/icebreakers and show off their school spirit safely as the college football season kicks off.
Results
West Point alumni came together to cheer their team to a resounding 42-0 victory over Middle Tennessee State. Event hosts utilized Shindig’s unique socialization tools to allow alums from all over the country to safely celebrate the beginning of the college football season through raffles, icebreakers and inspirational pump up videos that got the attendees fired up in support of Army Football. Alums were featured on stage leading the Army fight song and even took part in the tradition of doing pushups after each touchdown.