01/13/2021

Content

In conjunction with the broadcast of their Global Citizen Prize, leading philanthropic activism group Global Citizen sought a platform to host an exclusive meet and greet with John Legend for a select group of volunteers who had gone above and beyond this year, so they chose Shindig.

Objective
Allow select volunteers an exclusive backstage experience with John Legend before watching an early access edit of the Global Citizen Prize broadcast in advance of it airing on NBC.
Strategy
Reward hardworking Global Citizen volunteers with the chance to meet celebrity host and Global Citizen, John Legend, in an exclusive pre-broadcast meet & greet.
Results
Select, handpicked Global Citizen volunteers were treated to the opportunity to video chat face to face with John Legend on the Shindig stage before an audience of their fellow volunteers. John provided engaging commentary and was a gracious host. Global Citizen did an excellent job of utilizing Shindig’s robust video chat functionality to provide its members with the unique and emotionally enthralling experience of being able to chat with a celebrity ambassador face to face.