04/03/2020

Content

Ahead of Harvard’s Class of ‘85 reunion, Harvard alumni relations aimed to build excitement around the Class of ‘85 reunion by connecting alumni virtually.   

Objective
Ahead of Harvard’s Class of ‘85 reunion, Harvard alumni relations aimed to build excitement around the Class of ‘85 reunion by connecting alumni virtually.
Strategy
Engage Class of ‘85 with book club discussions led by alumni authors such as Cass Sunstein.
Results
Utilizing Shindig’s unique virtual event & chat platform, alumni were able to participate in face to face Q&A’s with renowned authors around their work and reconnect with classmates through private self-assembled chat groups.